講演会のお知らせ

現在、京都大学を訪問されているBeth Morling先生（デラウェア大学）の講演会を神戸大学文学部において開催します。もしお時間の都合がつくようでしたら、奮ってご参加ください。

日時：2010年11月12日（金）午後1時半～
場所：神戸大学大学院人文学研究科・Ａ棟１階 学生ホール
（アクセスについては、以下のページをご参照ください。
http://www.lit.kobe-u.ac.jp/access.html）

Title: Measuring cultural difference by quantifying both products and people
Beth Morling, University of Delaware (morling@udel.edu)

Cultural psychology is, most famously, the study of how “culture and
psyche make each other up” (Shweder, 1989). Increasingly, the
research of cultural psychologists has exemplified this definition.
Researchers have captured cultural differences not just in people’s
emotions, cognitions, and self-reports, but also in tangible, public
representations of culture. These “cultural products” include
advertisements, song lyrics, websites, religious texts, and aggregated
public behaviors such as walking speed or helpfulness. We collected
and meta-analyzed studies in which cultural differences were measured
via cultural products. East Asian cultural products were found to be
more collectivistic and less individualistic than North American
cultural products, and these effect sizes were significantly larger
than those reported in previous meta-analyses of the same dimensions
in self-report. We also analyzed results for other values and
dimensions (such as power distance, positivity, hedonism, focus on
modernity, and use of an explicit message); effect sizes varied,
depending on dimension, region, and nation. We will speculate on the
complexity of the results, recommend other ways to conduct research on
cultural products, and explain why cultural products should continue
to be an important element of cultural psychology research.